
Ahead of Dhanteras, Malabar Gold hit by boycott calls over Pak influencer link
On the eve of Dhanteras, which marks the start of Diwali festivities and when gold and silver are purchased by scores of people for prosperity, Kerala-based jewellery giant Malabar Gold & Diamonds is facing fierce boycott calls and scrutiny. The backlash erupted after people took offence to the company’s collaboration with a London-based Pakistani Instagram…